Lennie & Co…Brand Profile


Spring is finally in the air which is really exciting as it means that not only will we (hopefully!) start to get some better weather, we also get to welcome new brands to the Peps & Pooks family. Our latest addition, the amazing Lennie & Co, launched her Spring 2017 range THIS WEEK! 

Created by graphic designer and mother, Amy Walker, Lennie & Co is a collection of stylish kidswear that works hard and plays harder. Born in Amy’s coastal Devon home in 2015 and inspired by her own son Lennie, and their life by the seaside, we love the colourful and fresh unisex vibe of the range.

From super soft cotton T-shirts handprinted by Amy in her studio, to covetable mint graphic leggings and modern geo-printed sweatshirts, this is a durable and affordable collection made for kids to have fun in.

I personally love the vibrant mint hues and geometric patterns in Amys designs..oh and the fact that her “Bossy” print t-shirt instantly made me think of the bossy little person in my life! 😉

Here’s what Amy had to say about her exciting brand…

[vc_row][vc_column width=”1/3″][vc_single_image image=”20862″ img_size=”large” style=”vc_box_shadow_border”][/vc_column][vc_column width=”2/3″][vc_column_text css=”.vc_custom_1488290515980{padding-left: 10px !important;}”]What was the inspiration behind Lennie & Co?
Lennie! I create things I could see him wearing. For the new collection I took colour inspiration from the coast, where we live. The soft hues and geometric lines cast by the shadows of the beach huts.

What’s your personal favourite item from the range?
The Ziggy pant. I love a patterned trouser. I find that if you don’t want leggings then there is little alternative that is patterned, which is why I designed the slim fit sweat pant.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]What’s the best part of your job?
That I work on everything solely for the whole brand. Sometimes that can also be the worst! But it is literally all down to me. I love everything from designing the prints to hand printing the t-shirts to tinkering with my website. It’s so great when you can be passionate about something and give it your all.

In your opinion, what’s the biggest challenge of being your own boss?
I still work full time so time management is my biggest rival. At the moment I am working every night after Lenn goes to bed and we don’t get through the front door until 6pm. I have a very understanding boyfriend who happily sits next to me most evenings whilst I work.

What advice do you have for anyone looking to start their own business?
Be true to you. Design things you like or else how will you expect someone else to like it? Don’t copy, you’ll always be one step behind.

What has been the brands (and your) biggest achievement to date?
We won a Junior Design Award in 2016 coming Silver in the Best Emerging Brand category, which was pretty special. We also were featured on the front page of Gurgle magazine in Feb. Being recognised is always exciting.

What does 2017 hold for Lennie & Co?
Fun prints, and the introduction of colour. I love colour, it’s a very monochrome market at the moment, which I also love but someone told me at Dot to Dot that ‘colour is making a comeback’ so I’m going to hold onto that for 2017!